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The music industry has experienced more disruption in the past two decades than in the previous fifty years combined. From vinyl records and cassette tapes to CDs, MP3s, and now streaming services, the way people consume music has evolved at lightning speed. And with each change in technology, the definition of a “hit” has transformed.
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In the past, success in the music industry was measured by album sales and radio airplay. Today, a song’s popularity is often determined by its performance on streaming platforms like Spotify or Apple Music — and by its virality on social media platforms like TikTok. A 15-second clip can propel an unknown artist to stardom overnight.
